haku: @indexterm CONSUMER ATTITUDES / yhteensä: 469
viite: 115 / 469
| Tekijä: | Inks, S.A. Mayo, D.T. |
| Otsikko: | Consumer attitudes and preferences concerning shopping on-line |
| Lehti: | Journal of Internet commerce
2002 : VOL. 1:4, p. 89-109 |
| Asiasana: | Consumer behaviour Consumer attitudes Consumer choice Electronic shopping Electronic commerce |
| Vapaa asiasana: | e-commerce |
| Kieli: | eng |
| Tiivistelmä: | The emergence of e-commerce is having a substantial impact on consumer purchasing behaviour. Yet, the rate of consumersÂ’ acceptance of e-commerce has been slower than many predicted. This study examines consumersÂ’ preferences for shopping on-line. Analysis of data collected from focus groups and surveys suggests consumers to perceive relative advantages and disadvantages of shopping on-line vs. shopping in traditional stores. In addition, the results suggest consumers have substantive reservations about shopping on-line. |
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