haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 80 / 469
| Tekijä: | Tregear, A. Ness, M. |
| Otsikko: | Discriminant analysis of consumer interest in buying locally produced foods |
| Lehti: | Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 19-35 |
| Asiasana: | Food industry Marketing Consumer attitudes Consumer behaviour United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | Drawing from the literature on ethical and environmentally responsible consumer behaviour, interest in local food (henceforth as: l-f.) is conceptualised as being related to attitudinal, situational and demographic factors. Discriminant analysis of responses to a survey of shoppers in the north of England finds that attitudinal factors tend to explain variations in l-f. interest better than demographic factors. In addition, situational factors of urban/rural residency and degree of involvement with farming are also strong discriminators. However, as importance ratings of food choice attributes such as low price and intrinsic quality did not differ significantly, the results imply that even highly interested consumers have pragmatic expectations about l-f. products that need to be met for marketing strategies to be successful. |
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