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| Tekijä: | Markides, C. Geroski, P.A. |
| Otsikko: | Racing to be 2nd |
| Lehti: | Business Strategy Review
2004 : WINTER, VOL. 15:4, p. 25-31 |
| Asiasana: | markets innovation competition consumer behaviour consumer attitudes |
| Kieli: | eng |
| Tiivistelmä: | This article deals with the creation of radical new markets (hereafter as: r-n-mkts.) which are created through radical innovation. It is not common for big established industries to create r-n-mkts. This article looks at how the markets of the future can be created, shaped and colonized effectively. |
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