haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 355 / 469
| Tekijä: | Roedder, D. L. Sternthal, B. Calder, B. J. |
| Otsikko: | Attitude-behavior consistency in children's responses to television advertising. |
| Lehti: | Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 337-349 |
| Asiasana: | TELEVISION ADVERTISING CHILDREN CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA