haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 348 / 469
Tekijä: | Holbrook, M. B. Holloway, D. V. |
Otsikko: | Marketing strategy and the structure of aggregate, segment-specific, and differential preferences. |
Lehti: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 62-67 |
Asiasana: | MARKETING MANAGEMENT CONSUMER ATTITUDES DECISION MAKING RADIO RECEIVERS INDUSTRY |
Kieli: | eng |
Tiivistelmä: |
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