haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 336 / 469
| Tekijä: | Gardner, M. P. |
| Otsikko: | Does attitude toward the ad affect brand attitude under a brand evaluation set? |
| Lehti: | Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 192-198 |
| Asiasana: | CONSUMER ATTITUDES ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA