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| Tekijä: | Calantone, R. Morris, M. Johar, J. |
| Otsikko: | A cross cultural benefit segmentation analysis to evaluate the traditional assimilation model. |
| Lehti: | International Journal of Research in Marketing
1985 : VOL. 2:3, p. 207-217 |
| Asiasana: | CANADA CONSUMER ATTITUDES SOCIAL ENVIRONMENT STRATEGY MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA