haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 324 / 469
| Tekijä: | Borschberg, E. |
| Otsikko: | Manipuliert Mode? |
| Lehti: | Unternehmung
1986 : JUN, VOL. 40:2, p. 90-102 |
| Asiasana: | FASHIONS INDUSTRY CONSUMER RESEARCH CONSUMER ATTITUDES |
| Kieli: | ger |
| Tiivistelmä: | Fashion as a way to deception of consumers. The psychical nature of becoming goods outmoded in warehouses. When and to what extent are novelties justified? Free choices of consumers can be tested by the refusal of initiated new tendencies in fashion. The divergent interests of designers,producers and vendors. The role of marketing in directing fashion. Examples,cases in relation to the deception of consumers. A typology for the consumers' knowledge of fashion. Market transparence can set limits to the manipulation of consumers by fashion. |
SCIMA