haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 300 / 469
Tekijä:Marks, L. J.
Kamins, M. A.
Otsikko:The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumer's belief strength, belief confidence, and attitudes.
Lehti:Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 266-281
Asiasana:CONSUMER ATTITUDES
ADVERTISING EFFECTIVENESS
Kieli:eng
Tiivistelmä:
SCIMA tietueen numero: 61223
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