haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 294 / 469
Tekijä: | Brucks, M. Armstrong, G. M. Goldberg, M. E. |
Otsikko: | Children's use of cognitive defenses against television advertising : a cognitive response approach. |
Lehti: | Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482 |
Asiasana: | CONSUMER ATTITUDES TELEVISION ADVERTISING CHILDREN |
Kieli: | eng |
Tiivistelmä: |
SCIMA