haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 283 / 469
Tekijä: | Mackenzie, S. B. Lutz, R. J. |
Otsikko: | An empirical examination of the structural antecedents of attitude toward the AD in advertising pretesting context. |
Lehti: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 48-65 |
Asiasana: | ADVERTISING EFFECTIVENESS BRAND CHOICE MARKETING MODELS CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA