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| Tekijä: | Chaffin, W. W. |
| Otsikko: | An appropriate quantitative measure of intra-family agreement in marketing applications. |
| Lehti: | Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 241-255 |
| Asiasana: | MARKET RESEARCH CONSUMER ATTITUDES FAMILIES DECISION MAKING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA