haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 290 / 469
Tekijä: | Lynch, J. G. Marmorstein, H. Weigold, M. F. |
Otsikko: | Choices from sets including remembered brands: Use of recalled attributes and prior overall evaluations. |
Lehti: | Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 169-184 |
Asiasana: | CONSUMER CHOICE CONSUMER BEHAVIOUR BRAND CHOICE CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA