haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 267 / 469
Tekijä: | McGill, A. L. Anand, P. |
Otsikko: | The effect of vivid attributes on the evaluation of alternatives: The role of differential attention and cognitive elaboration. |
Lehti: | Journal of Consumer Research
1989 : SEP, VOL. 16:2, p. 188-196 |
Asiasana: | CONSUMER RESEARCH CONSUMER INFORMATION CONSUMER ATTITUDES PSYCHOLOGY |
Kieli: | eng |
Tiivistelmä: |
SCIMA