haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 258 / 469
| Tekijä: | Zetterberg, H. |
| Otsikko: | The communication society: Predictions and realities |
| Lehti: | Marketing and Research Today
1990 : FEB, VOL.18, p.24-26 |
| Asiasana: | MARKET RESEARCH MARKET ECONOMY CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: | The rise of information era is examined together with its technology, cultural values and social and political structures. During this development the market has become more humanistic, and market has triumphed over bureaucracy. At first market research only gave simple demographics of the consumers. Now market research has given humanistic content to marketing. Markets are no longer simply materialistic, they see to the whole man. |
SCIMA