haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 257 / 469
Tekijä: | Gordon, W. Corr, D. |
Otsikko: | The space between words: the application of a new model of communication to quantitative brand image measurement |
Lehti: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 409-434 |
Asiasana: | BRAND NAMES CONSUMER ATTITUDES PRODUCT IMAGE |
Kieli: | eng |
Tiivistelmä: |
SCIMA