haku: @indexterm Consumer attitudes / yhteensä: 469
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| Tekijä: | Biel, A. L. Bridgwater, C.A. |
| Otsikko: | Attributes of likable television commercials |
| Lehti: | Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 38-44 |
| Asiasana: | ADVERTISING EFFECTIVENESS TELEVISION ADVERTISING CONSUMER ATTITUDES |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA