haku: @indexterm Consumer attitudes / yhteensä: 469
viite: 252 / 469
Tekijä: | Miniard, P. W. Bhatla, S. Rose, R. L. |
Otsikko: | On the formation and relationship of ad and brand attitudes: An experimental and causal analysis |
Lehti: | Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303 |
Asiasana: | ADVERTISING EFFECTIVENESS BRAND CHOICE CONSUMER ATTITUDES |
Kieli: | eng |
Tiivistelmä: |
SCIMA