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| Tekijä: | Hruschka, H. |
| Otsikko: | Aufbau eines Sortimentpolitischen Entscheidungsunterstützungssystems. |
| Lehti: | Markt
1992 : VOL. 31:3, p. 141-146 |
| Asiasana: | DECISION SUPPORT SYSTEMS PRODUCT MIX RETAIL PRICING RETAILING POSITIONING |
| Kieli: | ger |
| Tiivistelmä: | The decision support system discussed assists in preparing assortment decisions made by retailing firms. The system is composed of two behavioral models and a decision model. Con- trary to most published decisions models, demand interdepen- dencies between article groups are considered. The objective function to be maximized corresponds to periodical net con- tribution to profit for all article groups belonging to the assortment. The decision model requires computation of the marginal purchase probabilities of each article group. |
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