haku: @indexterm product mix / yhteensä: 47
viite: 15 / 47
| Tekijä: | Mahajan, V. Muller, E. |
| Otsikko: | Pricing and diffusion of primary and contingent products |
| Lehti: | Technological Forecasting and Social Change
1991 : MAY, VOL. 39:3, p.291-307 |
| Asiasana: | PRODUCT MIX PRODUCT DEVELOPMENT PRODUCT DIFFERENTIATION PRICING DIFFUSION |
| Kieli: | eng |
| Tiivistelmä: | pricing products in a product mix is considered. More specifically, a situation is dealt with in which a firm manufactures a product that must be used with the primary product. Two propositions were developed and analytically examined for two cases of contingent products. The first case deals with a situation in which the primary product can be used without the contingent product. The second case deals with a situation where the primary product cannot be used without the contingent product. Based on the analysis, normative results emerge regarding the pricing strategy. |
SCIMA