haku: @indexterm Clothing and footwear industry / yhteensä: 47
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| Tekijä: | Wallace, C. P. |
| Otsikko: | Adidas back in the game |
| Lehti: | Fortune
1997 : AUG, VOL. 136:4, p. 26-30 |
| Asiasana: | CLOTHING AND FOOTWEAR INDUSTRY MARKETS USA TOP MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Adidas has become a rare case study: a former market leader that's regaining its footing after being all but crushed up by an upstart rival like Nike. In five years Adidas has pulled back from the brink of bankruptcy, gone public and seen its stock price triple. Adidas has slimmed down its management ranks, moved manufacturing out of costly European plants and undertaken a huge increase in spending on marketing. After having cleaned up the company's balance sheet, Robert Louis-Dreyfus is pressing his U.S. executives to boost the company's performance in the all-important American market. |
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