haku: @indexterm Old people / yhteensä: 47
viite: 26 / 47
Tekijä: | Ahmad, R. |
Otsikko: | Benefit segmentation : A potentially useful technique of segmenting and targeting older consumers |
Lehti: | International Journal of Market Research
2003 : VOL 45:3, p. 373-388 |
Asiasana: | SEGMENTATION CONSUMERS OLD PEOPLE UNITED KINGDOM |
Kieli: | eng |
Tiivistelmä: | This article concerns segmenting and targeting to old consumers in the UK. Potential applications of segmentation techniques are also discussed. |
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