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| Tekijä: | Ramsey, R.P. |
| Otsikko: | Ethical ideologies and older consumer perceptions of unethical sales tactics |
| Lehti: | Journal of Business Ethics
2007 : JAN II, VOL. 70:2, p. 191-207 |
| Asiasana: | business ethics consumers old people perception sales segmentation |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the ethical ideological make-up of four age segments outlined by Strauss and Howe, nd investigates the propensity for these groups to respond differentially to potentially unethical sales tactics. MANOVA indicates that the seniors in this study were distinct with respect to ethical ideology and less accepting of unethical sales practices. |
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