haku: @indexterm Opportunity costs / yhteensä: 47
viite: 38 / 47
Tekijä: | John, G. |
Otsikko: | An empirical investigation of some antecedents of opportunism in a marketing channel. |
Lehti: | Journal of Marketing Research
1984 : AUG, VOL. 21:3, p. 278-289 |
Asiasana: | MARKETING CHANNELS INTERFIRM COMPARISONS OPPORTUNITY COSTS MARKETING RESEARCH |
Kieli: | eng |
Tiivistelmä: |
SCIMA