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| Tekijä: | Osborne, K. |
| Otsikko: | The channel integration decision for small- to medium-sized manufacturers |
| Lehti: | International Small Business Journal
1995 : APR-JUN, VOL. 14:3, p. 40-56 |
| Asiasana: | MANUFACTURING STRATEGY MARKETS |
| Kieli: | eng |
| Tiivistelmä: | One of the most important decision exporters face is the mode of entry strategy into foreign markets. The choice of distribution channel in the international arena is widely acknowledged as one of the most difficult. For New Zealand exporters, isolation from major trading partners exacerbates the problem. Approximately twenty-three per cent of New Zealand's Gross Domestic Product is exported. The primary sector account for 60 per cent of all exports, the manufacturing or secondary sector for 30 per cent. The latter sector is growing fast. |
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