haku: @indexterm SALES / yhteensä: 476
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| Tekijä: | |
| Otsikko: | Household cleaning agents in Germany |
| Lehti: | Market Research Europe
1992 : MAY, VOL. 24, p. 99-130 |
| Asiasana: | DISHWASHERS DOMESTIC APPLIANCES HOUSEHOLD CLEANSERS INDUSTRY GERMANY SALES |
| Kieli: | eng |
| Tiivistelmä: | The market for household cleaning agents has four sectors; dishwasher detergents, household surface cleaning and scouring products, household polishes, lavatory cleaners and domestic bleaches. The report is concentrated on the former Federal Republic of Germany. The market is essentially static. Sales rose in 1990 by 3.3 percent to DEM 1.8 billion. The largest sector of the market is that of dishwashing products (46 and 42 percent of volume and value sales, resp. , in 1990). A trend is shown towards less labour intensive products, namely liquids as opposed to powders. A substantial increase in the sales of dishwasher products is recorded. The market is forecast to remain static over the next few years. |
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