haku: @indexterm SALES / yhteensä: 476
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| Tekijä: | Brenner, M. |
| Otsikko: | Tracking new products: a practitioner's guide |
| Lehti: | Research Technology Management
1994 : NOV-DEC, VOL. 37:6, p. 36-40 |
| Asiasana: | PRODUCTS INNOVATION SALES |
| Kieli: | eng |
| Tiivistelmä: | New product sales are a key innovation measure for many corporations. More important, new products grow far more rapidly in sales than older ones, potentially providing a surprisingly large boost to a company's growth rate. Tracking new product sales can be straightforward, but attention must be paid to definitions, relevance to the businesses, consensus-building, analysis techniques and communication mechanisms. This attention permits simple data gathered over a number of years to illuminate directions for improved new product success. |
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