haku: @indexterm SALES / yhteensä: 476
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| Tekijä: | Klassen, M. Glynn, K. Kathleen, P. |
| Otsikko: | Sales tax effects on mail order customer purchasing decisions |
| Lehti: | Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 21-29 |
| Asiasana: | CUSTOMERS SALES PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | The results of a national survey of mail order customers are shared. The findings suggest that consumers are aware of the tax benefit associated with mail order and that this benefit plays a more significant role in purchase decisions than popularly believed. The results are a "red flag" for the mail order industry about the potential deleterious impact on sales is sales tax is mandated. |
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