haku: @indexterm SALES / yhteensä: 476
viite: 247 / 476
| Tekijä: | Liang, Qiaochuan |
| Otsikko: | An investigation of the points of marketing network Coca cola soft drinks in Xian city (original in Chinese) |
| Lehti: | Market and Demographic Analysis (c)
1996 : 2, p.45-48 |
| Asiasana: | SOFT DRINKS INDUSTRY CONSUMER BEHAVIOUR MARKETING SALES CHINA |
| Kieli: | chi |
| Tiivistelmä: | The investigation of the points of marketing network included the distribution, nature, types and places of marketing points, various packing volume as well as the basic conditions of consumers. The corporation wants to know, through the investigation, something about the customers for its marketing, like the features and dense degree of the distribution of regions, the regions' position as well as the nature and category of customers in order to formulate a reasonable plan for the management of its stocks, determine the best route for supply, and design a reasonable strategy for operation and marketing according to the different needs of different customers at different places. It also wants to establish a database system on customers to increase its market share. |
SCIMA