haku: @indexterm SALES / yhteensä: 476
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| Tekijä: | Wu, Aiming |
| Otsikko: | On sale promotion strategy by creating enterprises' images (original in Chinese) |
| Lehti: | Journal of Tianjin University of Commerce (c)
1996 : 1, p.56-59 |
| Asiasana: | CORPORATE IMAGE MARKETING SALES STRATEGY |
| Kieli: | chi |
| Tiivistelmä: | The ideas of modern business and marketing are used as the guiding thought of the sale promotion strategy by creating enterprises images. In accordance with the ideas of demand -, ecology-and society-led business and marketing, the images of enterprises serving the public, with strength superiority and benefiting the society are created respectively. The key to the sale promotion strategy by creating enterprises' images is the positioning of enterprises' images, that is, creating first-rate service. The key to its implementation is to propagate their images among the public. |
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