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| Tekijä: | Duan, Yalin |
| Otsikko: | An analysis of the status quo of marketing agency business (original in Chinese) |
| Lehti: | China Business and Market (c)
1996 : 4, p.12-14 |
| Asiasana: | SALES CHINA |
| Kieli: | chi |
| Tiivistelmä: | The present marketing agency business includes foreign trade agency and domestic trade agency. The foreign trade agency is divided into import agency and export agency. China started the marketing agency business in the late 1980s. In recent years, it has developed rapidly, but its proportion in the overall wholesale trade is still small. Although the participating units are many, the scale of marketing agents is on the small size. In terms of regional distribution, China's marketing agency business is concentrated in the large and medium-sized cities, such as Beijing , Shanghai, Tianjing, Wuxi, Guangzhou and Shenzhen as well as the coastal areas where the marketing agency business has developed fastest. |
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