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| Tekijä: | Granzin, K. L. Olsen, J. E. |
| Otsikko: | Americans' choice of domestic over foreign products: A matter of helping behavior ? |
| Lehti: | Journal of Business Research
1998 : SEP, VOL. 43:1, p. 39-54 |
| Asiasana: | Consumer behaviour Products Sales USA |
| Kieli: | eng |
| Tiivistelmä: | Increasing sales of imported products in the United States (USA) have influenced on the employment of many American workers. This has lead labour unions and other industry groups to promote a "Buy American" theme to American consumers. The article presents a study which developed a model to examine American consumers' purchase of domestic products over foreign commercial products. There are also presented: What the model comprised of, influence of the social context on consumers' purchase-related behaviours, description of the methodology used in the study, and implications of the findings for marketing strategy. |
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