haku: @indexterm SALES / yhteensä: 476
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| Tekijä: | Carlton, D.W. Chevalier, J.A. |
| Otsikko: | Free riding and sales strategies for the Internet |
| Lehti: | Journal of Industrial Economics
2001 : DEC, VOL. 49:4, p. 441-461 |
| Asiasana: | FREE RIDERS INTERNET SALES STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | For many products, Internet sales can free ride off of the promotional effort exerted by brick and mortar retailers, leading manufacturers to attempt to control the availability and pricing of their products over the Internet. The authors examine three categories of products: fragrances, DVD players, and side-by-side refrigerators. |
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