haku: @indexterm SALES / yhteensä: 476
viite: 381 / 476
Tekijä: | Bearchell, C. A. |
Otsikko: | Future trends and possibilities (56) Be a leader - even if you are small |
Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.439 |
Asiasana: | MARKETING SALES |
Kieli: | eng |
Tiivistelmä: | There are also small companies among the best - it means that if small firms make use of the advantage of their smallness they may have no problems, only opportunities. The author states that alertness pays, consumers' questions and complaints should be welcome. |
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