haku: @indexterm SALES / yhteensä: 476
viite: 380 / 476
| Tekijä: | Meyer-Hentschel, G. |
| Otsikko: | Europa's Senioren-Markte Erhebliche Unterschiede im Zukunfts-Potential |
| Lehti: | Marketing Journal
1989 : OCT/NOV, VOL. 22:5, p.440-441 |
| Asiasana: | MARKETING SALES |
| Kieli: | ger |
| Tiivistelmä: | Those above 65 make the so called silver markets. More than 25 millions of senior people live in BRD, Britain and France. Their rate is about 15 % in society, they form a special group that should be aimed at by marketing. German enterprises are in an advantageous situation in this interesting market. |
SCIMA