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| Tekijä: | Bearchell, C. A. |
| Otsikko: | Future trends and possibilities (58) How good a "marketing engineer" are you? |
| Lehti: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.25 |
| Asiasana: | MARKETING SALES |
| Kieli: | eng |
| Tiivistelmä: | Technological changes of the 1980s have changed almost every aspects of our lives - entertainment, eating habits, health care, business behavior - but the most important was the social change. The author states that we believe that almost anything can be engineered to satisfying our needs. Marketing engineering is the new concept to be used instead of marketing. |
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