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| Tekijä: | Lettau, H-G. |
| Otsikko: | Entlohnungs-Systeme im Verkauf Strategie-orientiert neu konzipieren |
| Lehti: | Marketing Journal
1990 : FEB/MARCH, VOL. 23:1, p.54-55 |
| Asiasana: | MARKETING SALES |
| Kieli: | ger |
| Tiivistelmä: | Payment systems among saleswomen and salesmen should be changed according to the author. There are five requirements of a new payment system: multidimensionality, market potentials, output orientation, the considerations of the individual effectiveness, identical chances for identical inputs. |
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