haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 242 / 478
| Tekijä: | McGlone, T.A. Calantone, R.J. |
| Otsikko: | A Goal Programming Model for Effective Segment Determination: A Comment and Application |
| Lehti: | Decision Sciences
1992 : SEP/OCT, VOL. 23:5, p. 1231-1239 |
| Asiasana: | GOAL PROGRAMMING HEALTH SERVICE MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA