haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 223 / 478
| Tekijä: | Mueller, R. Wenthe, J. Baron, P. |
| Otsikko: | Case note: the evolution of distribution systems: a framework for analysing market changes in Eastern Europe: the case of Hungary |
| Lehti: | International Marketing Review
1993 : VOL. 10:4, p. 36-52 |
| Asiasana: | HUNGARY DISTRIBUTION FOOD INDUSTRY MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | 4he article examines food distribution in Hungary as a case study for changes occurring in Eastern European food markets. The analysis is based on models of evolution of food distribution structures. Data for the study was assembled from a wide range of Western and Eastern publications. This information is supplemented by means of extensive interviews with both state and private experts in Hungary. The outcome is a comprehensive statement of the structure of food distribution at retail , whole-sale, processing and farm levels. |
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