haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 231 / 478
| Tekijä: | Livingston, S. |
| Otsikko: | Marketing to the Hispanic-American community |
| Lehti: | Journal of Business Strategy
1992 : APR, VOL. 13:2, p.54-57 |
| Asiasana: | MARKETING INTERNATIONAL MARKETING MARKET SEGMENTATION MARKETING MANAGEMENT LATIN AMERICA |
| Kieli: | eng |
| Tiivistelmä: | Although most companies agree that attracting the fast-growing Hispanic market segment is essential, there is a great deal of confusion as to how to reach it. Compounding the problem there are many common misconceptions about the Hispanic market. Many companies, in their haste to establish a presence in the Hispanic community, have mounted campaings that are ineffective at best and insulting in some instances. Common marketing mistakes are analyzed. The key factors of success in reaching Hispanic market are given. |
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