haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 230 / 478
| Tekijä: | Kamakura, W. Novak, T. |
| Otsikko: | Value-system Segmentation: Exploring the Meaning of LOV |
| Lehti: | Journal of Consumer Research
1992 : JUNE, VOL. 19, p.ll9-132 |
| Asiasana: | MARKET SEGMENTATION MOTIVATION RESEARCH CONSUMER BEHAVIOUR |
| Kieli: | eng |
| Tiivistelmä: | Human values have long been suggested as means for understanding consumers' underlying motivations, and have been increasingly used as a basis for market segmentation. The list of values (LOV) is one common approach to segmentation. The present study applies a new measurement model that identifies latent value-system segments derived from a ranking of the LOV items. |
SCIMA