haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 201 / 478
| Tekijä: | Murphy, P. Daley, J. |
| Otsikko: | A framework for applying logistical segmentation |
| Lehti: | International Journal of Physical Distribution & Logistics Management
1994 : VOL. 24:10, p. 13-19 |
| Asiasana: | MARKET SEGMENTATION PURCHASING TRANSPORT |
| Kieli: | eng |
| Tiivistelmä: | Mosy firms have traditionally offered one level of logistics service to all customers. This often results in some customer groups receiving more service than necessary, while other groups receive less service than necessary. The emerging concept of logistical segmentation suggests that companies can structure their logistical offerings to meet the needs and requirements of different customer groups. Uses the "nested" approach from industrial marketing to illustrate an application of logistical segmentation. |
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