haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 194 / 478
Tekijä: | Wittenzellner, C. |
Otsikko: | Die Senioren: ein < |
Lehti: | Management-Zeitschrift Industrielle Organisation
1995 : VOL. 64:3, p. 51-54 |
Asiasana: | OLD PEOPLE MARKET POTENTIAL MARKET SEGMENTATION MARKETING STRATEGY ADVERTISING |
Kieli: | ger |
Tiivistelmä: | The proportion of older people among the overall population is increasing in every western industrial country. In some cases, these senior citizens are quite well off. Experts speak of a lucrative gap in the market. But the advertising industry and the trade are only reacting hesitantly. |
SCIMA