haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 162 / 478
Tekijä: | Storbacka, K. |
Otsikko: | Segmentation based on customer profitability: retrospective analysis of retail bank customer bases |
Lehti: | Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 479-492 |
Asiasana: | PUBLIC RELATIONS MARKET SEGMENTATION RETAIL BANKING |
Kieli: | eng |
Tiivistelmä: |
SCIMA