haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 135 / 478
| Tekijä: | Hagigi, M. Manzon, G. B. Mascarenhas, B. |
| Otsikko: | Increase asset efficiency to gain multinational market share. |
| Lehti: | Management International Review
1999 : VOL. 39:3, p. 205-222 |
| Asiasana: | Market share Market segmentation Multinational companies |
| Kieli: | eng |
| Tiivistelmä: | The study analyzes the changes in international market position of the largest firms in the world economy during the 1980s. It examines three strategies: lowering the profit margin, incresing asset utilization, and jointly lowering the profit margin and increasing asset utilization. |
SCIMA