haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
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| Tekijä: | William, P. Fidgeon, P. R. |
| Otsikko: | Addressing participation constraint: a case study of potential skiers |
| Lehti: | Tourism Management
2000 : AUG, VOL. 21:4, p. 379-393 |
| Asiasana: | Tourism Marketing strategy Market segmentation Product development Leisure industry Sports industry Case studies Canada |
| Kieli: | eng |
| Tiivistelmä: | This paper reports on the challenge-facing organisations like the Canadian Ski Council in identifying the non-skier market, converting non-skiers to skiers; and overcoming the constraints associated with skiing's media image, instructional requirements, cost and time commitments - all as the major barriers keeping non-skiers off the ski hills. |
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