haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 124 / 478
| Tekijä: | Noble, S.M. Schewe, C.D. |
| Otsikko: | Market segmentation by cohorts: the value and validity of cohorts in America and abroad |
| Lehti: | Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, p. 129-142 |
| Asiasana: | Market segmentation Reference groups USA |
| Kieli: | eng |
| Tiivistelmä: | This article reviews and assesses the current literature on American cohorts. The value and the validity of cohorts as a segmentation technique are discussed, as well as areas for future research. |
SCIMA