haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 119 / 478
| Tekijä: | Raghunathan, S. |
| Otsikko: | Software editions: an application of segmentation tehory to the packaged software market |
| Lehti: | Journal of Management Information Systems
2000 : SUMMER, VOL. 17:1, p. 87-114 |
| Asiasana: | MIS SOFTWARE MARKET SEGMENTATION |
| Kieli: | eng |
| Tiivistelmä: | Introducing multiple editions of the same software is a relatively recent innovation in the software market. The editions serve to differentiate among different user segments. Introduction of similar low- or high-end products in other markets has been analyzed unsing segmentation theory. The analysis shows that if cannibalization is low, the vendor should introduce the full software as one edition. |
SCIMA