haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 91 / 478
| Tekijä: | Bock, T. Styles, C. |
| Otsikko: | Growing segmentation trees for strategic advantage |
| Lehti: | Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 17-22 |
| Asiasana: | MARKET SEGMENTATION STRATEGY SUPPLY AND DEMAND |
| Kieli: | eng |
| Tiivistelmä: | Conventional approaches to market segmentation focus on either the demand side (customer priorities) or the supply side (customer profitability). Neither approach is complete. Here, then, is a four-step analytical approach to developing a "segmentation tree" that brings together both demand and supply-side factors. |
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