haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viite: 77 / 478
Tekijä: | Andrews, R. Currim, I. |
Otsikko: | Recovering and profiling the true segmentation structure in markets : An empirical investigation |
Lehti: | International Journal of Research in Marketing
2003 : JUN, VOL 20, p. 177-192 |
Asiasana: | MARKET SEGMENTATION EMPIRICAL RESEARCH DATA ANALYSIS |
Kieli: | eng |
Tiivistelmä: | This article concerns two simulation experiments in a scanner data setting. A mixture of model-based procedures is compared and validated. The information is compared to existing theories. |
SCIMA